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Branding On the Web - Coggle Diagram
Branding On the Web
Branding
Retailer Brand
- The overall brand that retailer across of all their business
- Corporate Brand
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Store Brand
- Private brand or own brand
- Manufactured specially for a retailer and bearing a retailer name
- Eg: Tesco, Giant, Jusco
E- Brand
- The unique package of benefits offered by and distinctively associated with the e-retailer
- Eg: Adidas, John Master
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