TYPOGRAPHY( typography is the style or appearance of text)
Common types of fonts
Serif fonts
Sans serif fonts
Display fonts
Choosing a font
Fonts to avoid
Extra baggage
Certain reputation for being outdated and overused.
Combining fonts
Limit yourself to one or two per project
Heard that opposites attract
To combine font styles that are different but complementary
Other important terms
Hierarchy
Used to guide the reader's eye
Using different levels of emphasis.
Make them stand out
Leading
The space between lines of text, also known as line spacing.
Make your text as comfortable to read as possible
Tracking
Overall space between characters, sometimes called character spacing
You might adjust your tracking
Kerning
Space between specific characters
Some fonts have what we call bad kerning