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CHANEL PROMOTIONAL STRATGIES - Coggle Diagram
CHANEL PROMOTIONAL STRATGIES
FASHION SHOWS
Between 5-6 Fashion shows are held each year held in the fashion Capital such as Paris, New York, London
These shows are held to show off the new seasons collection and are normally worn by big names such as Kendall Jenner, Winne Harlow , Gigi Hadid , Bella Hadid just to name a few.
CELEBRITY INDORSEMENT
Nicole Kidman
Kendall Jenner
Marilyn Monroe
Kylie Jenner
Brad Pitt
With the big names such as Kylie Jenner she is Promoting this to social media Kylie has over 170 Million Followers.
When it comes to someone like Kendall she is normally walking the runway for them in Paris Fashion or posting to her Instagram or even finding her on the front of Vogue wearing Chanel
ADVERTISING
Billborads
Public realtions
Fashion shows
Magazines
in store
on-line sales
Social Media
YOUNGER BUYERS
Chanel target younger views when using social media and the young influential celebrities which post where Chanel's summer collection
Kardashians, Hailey Bieber, Madison Beer etc.
Paid Promotions with celebrities
Met Gala, Oscars, Golden Globes
MAGAZINES
Vogue
Marie Claire
Chanel chose to advertise in expensive magazines that cater towards their target audience, influential buyers. Magazines such as the one's above are influential to there market base which include professionals.