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Content Strategy for Lil' Dancers - Coggle Diagram
Content Strategy for Lil' Dancers
goals
functional and emotional user goals
feel supported along the entire experience, from website to last day of camp
feel confident
discovery and tactical goals
tactical
Enroll my child in camp for the summer
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Read reviews from parents
Filter and find the appropriate camp for my daughter
discovery
camp options for 5 year olds
dance styles out there
business goals
provide credibility to parents and get them excited
provide all options to parents quickly
gain repeating customers
motivations
user
reliable instructors
appropriate class
honest prices
envision camp
stakeholders
gain customers
context
questions?
prices!
number of spots
what does a day in camp look like?
photo and schedule
length of stay
requirements
what does one need to attend, previous experience?
approach
1:1 customer service
"parent's kit"
search, filter, and compare options
discounts
parents program enrollment
device
mac/PC
mobile
competition
content treatment
simple and direct texts
high quality pictures
clear itinerary of the camps
voice and tone
understanding what the audience needs
show that the kids have fun at the camps
friendly faculty and staffs
hierarchy
home
our story
instructors
a day at camp
itenerary
gallery
prices
offers
a clear view and comparison of all courses
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