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Block3 - Coggle Diagram
Ideas in context
Skills
Personal
Interpersonal
Understanding & Reading people / situations :
Alignment & alliances
Strategic direction :
Stakeholders
Analysis
:check:
Quality
Quality Control
Quality Assurance
7 Key tools to controlling quality
Histogram
Control chart
Scatter diagram
Critical services interactions
Unfair customers
Types of employees
Importance-performance matrix
Innovation
Process
Position
Person
Result Purpose
Innovation
Cycles of innovation
Time frame
Relationship marketing
Defining relationship marketing
Benefits of relationship marketing
Customer loyalty
Customer value and customer satisfaction
Commitment, trust, customer orientation and communication
Service-dominant logic
Types of relationships
Transactional versus relational strategies
Business-to-business relationships
Internal marketing
Benefits
Role and impact of staff
Internal marketing communication
Critical service interactions
Unfair customers
Types of employees
Leadership
Leadership as person
Leadership as Result
Leadership as Position
Leadership as Purpose
Leadership as Process
Followership
