Coggle requires JavaScript to display documents.
ONE. Emotionally bond with your prospects. Your ‘voice’ in writing is how you bond. Plus if you tell a story about yourself that resonates with your reader you bypass the logical, critical mind.TWO. Offer proof elements that support your story, like numbers and facts. Make it tangible.THREE. Now have them agree with your logic. Here is where you give your reader an ‘intellectual alibi’ so they can tell others why they bought from you.