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CHAPTER 6 MARKETING FOR DIGITAL WORKERS - Coggle Diagram
CHAPTER 6
MARKETING FOR DIGITAL WORKERS
PORTFOLIO MANAGEMENT
:no_entry: PROVIDE EXAMPLE OF YOUR WORK
this is an opportunity to curate our works in away that shapes our expertise.
choosing to display the right work that promote our specialty will bring in leads from the right clients
:no_entry: INCLUDE YOUR PERSONALITY
it need to be include the uniqueness of our hobbies and interest
plus it can make the person look more relatable for example 'i love gardening'
:no_entry: HIGHLIGHT YOUR SPECIALTY
-be specific about our specialty
help narrow clients down to the ones you really want for example 'logo designer'
:no_entry: PUT YOUR BEST PHOTO
make sure to include a nice, clean-cut photo of our-self on our site
when people put a face, they will like it and trust us more
:no_entry: RELEVANT SKILLS AND EDUCATION
do not list every skill/tool that we have ever utilized
showcase the one we know the best, and more importantly the ones that are going to help us get the projects that we want
:no_entry: CONTACT INFORMATION IS HIGHLY VISIBLE
make sure the contact information is visible and easily accessed
make sure all important components of our site are easy to find
don`t hide our menu items which is 'about', 'portfolio', 'contact' and else or place them in an unusual navigation bar
:no_entry: A STRONG CALL TO ACTION (CTA)
the portfolio site should have one main goal
to make it easy for people to take that action by sending us an email or by click the contact information
:no_entry: TESTIMONIES
testimonies come from previous employers or clients
it also could come from a co-worker who can speak on our work ethic or ability, it also can be a volunteer work and it also can be from pro-bono work that we did when our first started out
testimonials, or blurbs about work, will add to our legitimacy
:no_entry: ABOUT PAGE OR BIO
put some thought into it
because anyone who is interested in working with us will almost certainly read through our 'about' page before reaching out
:no_entry: REGULAR UPDATES
make sure to add recent work samples and update other pages on our site regularly
maintaining a blog with regular posts is a good way to show that our site is alive
more exposure means more potential clients
:no_entry: PROVIDE CONTENT
write through-out descriptions of our work
make sure to use clear labels as well clear language
content and design interplay with each other
:no_entry: USE THE RIGHT PLATFORM
free platform: behance,dribble, LinkedIn
drag and drop platform: squarespace, word press
custom platforms
:no_entry: VISUALLY APPEALING SITE
the image that include in the portfolio can make or break our site
put some thought into pieces that we choose to showcase and how the images of our work interact with the content around them
:no_entry: A PROFESSIONAL DOMAIN NAME
wordpress or tumblr as a part of the URL might seems unprofessional
:no_entry: OUTSIDE OPINION
get feedback and let them tell us how we can improve the portfolio site
have a friend or family member give our portfolio a look over for spelling or grammar checking, but also for clarity and ease to use
LINKEDIN
:star: it is the social media network for professionals and becoming top place for employers to search for candidates
:star: many freelancers and even business owners think LinkedIn is not for them because they are not looking full-time work
MARKETING THROUGH SOCIAL MEDIA
:recycle: INCLUDE LINKS TO YOUR WORK SAMPLE
-demonstrate our capabilities and accomplishments by including links to work samples
:recycle: USE LINKEDIN`S RECOMMENDATIONS
comments are written by other members to recognize a colleague, business partner or student
we can request recommendations from our peers, and we can endorse other people
these reviews instantly add credibility to your portfolio
potential employers may look at our recommendation to determine how others view us and clients or employees may use them as a way to evaluate us before agreeing to work with us
:recycle: BE ENGAGING
every social network offers different way to connect with influences
for example by using hashtags, participating in Twitter of Facebook chats, publishing, commenting and more
as we expend and interact with the network, we will gain valuable information about our industry and as a bonus we will see an increase in traffic to our profiles
:recycle: ADD SOCIAL LINKS TO YOUR EMAIL SIGNATURES
it can be powerful tool for promoting our social profiles
in our signoff, provide a link to each of our social networks
:recycle: COMPLETE YOUR SOCIAL PROFILES
twitter allows live links in our bio
add in relevant hashtags and a link to the blog or portfolio
fill out every section as thoroughly as possible and don`t forget to include awards, volunteer works, academic accomplishments, interest, skills and other
HOW TO BUILD AN ONLINE PRESENCE
:check:it is important for a freelancer because it puts us on the map and allows us to be discovered by new clients
:red_flag: PHOTO QUALITY
the camera used does not have to be expensive, although a comparison against a professional photo is always useful
:red_flag: THING TO AVOID
blurry photo
grainy photos
glare