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Push and Pull Strategy - Coggle Diagram

- - - - No targeted audience
      - Can be very expensive
      - Provide almost not value to business
      - Require an active team to establish relationships
      - There may not be demands
    - - Provide retailer the right tool to sell products
      - Build your brand name
      - Raise awareness of your products
- - - - More specific audience
      - Provide more value
      - High impact
      - Cost effective
      - Removes the pressure to conduct outbound marketing
      - Can test demands or acceptance in the market
      - Better feedback for products or services
    - - Requires ongoing content creating
      - Works effective if there is high brand loyalty
      - Can be difficult to create high demand, which is difficult in high competitive market
      - Need Strong marketing efforts to convince consumers to seek product