Push and Pull Strategy
What is Push strategy
Examples
What is Pull strategy
Examples
Pros & Cons
Pros & Cons
Definition
Taking the product directly to the customers, making sure that the customer knows about the brand or products.
Definition
Uses advertising to build up the demand from customer for a certain product or service.
Cons
- No targeted audience
- Can be very expensive
- Provide almost not value to business
- Require an active team to establish relationships
- There may not be demands
Pros
- Provide retailer the right tool to sell products
- Build your brand name
- Raise awareness of your products
- Trade show
- Showroom
- Email blast
- Television advertising
Pros
Cons
- Social media networks
- Word of mouth
- Sales promotions/discounts
- More specific audience
- Provide more value
- High impact
- Cost effective
- Removes the pressure to conduct outbound marketing
- Can test demands or acceptance in the market
- Better feedback for products or services
- Requires ongoing content creating
- Works effective if there is high brand loyalty
- Can be difficult to create high demand, which is difficult in high competitive market
- Need Strong marketing efforts to convince consumers to seek product