Please enable JavaScript.

Coggle requires JavaScript to display documents.

Strategic communication - Coggle Diagram

- - - - Issuer: The one that transmits the information (an individual, a group or a machine).
        
        Recipient: The one, individually or collectively, who receives the information. It can be a machine.
        
        Code: Set or system of signs that the issuer uses to encode the message.
        
        Channel: Physical element through which the sender transmits the information and that the receiver captures through the bodily senses. The natural environment (air, light) and the technical environment used (printing, telegraphy, radio, telephone, television, computer, etc.) are called channels and are perceived through the senses of the receiver (hearing, sight, touch, smell and taste).
        
        Message: The information that the issuer transmits.
        
        Context: Temporal, spatial and sociocultural circumstances that surround the communicative act or act and that allow the message to be understood in its proper measure.