Communication is the faculty and the process of transmitting information, feelings and experiences to others. In all communication there must be a sender, a message and a receiver.

Issuer: The one that transmits the information (an individual, a group or a machine).

Recipient: The one, individually or collectively, who receives the information. It can be a machine.

Code: Set or system of signs that the issuer uses to encode the message.

Channel: Physical element through which the sender transmits the information and that the receiver captures through the bodily senses. The natural environment (air, light) and the technical environment used (printing, telegraphy, radio, telephone, television, computer, etc.) are called channels and are perceived through the senses of the receiver (hearing, sight, touch, smell and taste).

Context: Temporal, spatial and sociocultural circumstances that surround the communicative act or act and that allow the message to be understood in its proper measure.

We call “tactical communications” to all those disciplines that –in corporate communication management– fulfill a primarily operational function,

The themes of intervention are the operational fields related to strategic communication on which it is diagnosed, forecast and intervenes. These six fields are interrelated and mutually mutually determinate each other

Organizations are significant universes. Anyone who must diagnose and / or intervene in this universe may become paralyzed in the face of the incessant, complex –and sometimes indecipherable- rain of numerous stimuli of a field-of-observation nature.

The purpose of this link analysis is to particularize the relationship of these audiences with the company involved, since each company with each public make up a specific institutional link.

This science of senior management is aimed at achieving the credibility and trust of the public through personal efforts, using various dissemination and propagation techniques, informing people and organizations in time and at the right moment to modify or enhance their attitudes and Actions

In 1837 the Entrepreneur Era begins, a key moment for PR.

The companies that currently do not have this department and despite which their audiences have them in good regard, is because over the years, their managers, taking advantage of the good social climate of the company, have distributed themselves this function that they have been learning and improving with experience.

This means keeping the various media outlets duly informed, in a timely manner, of all the news that may occur in the company and in the sector in which we are working.