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Meeting Workflow, Product Education Middle of Funnel 25% of spend,…

- - - - Content in SharePoint Folder
        
        Send monthly content folder to brand team 2 days in advance
        
        In addressing comments, photos can be swapped but not reshot, graphics can be edited, videos can be reedited but not reshot.
      - Content Folder to Brand Team Prior to Meeting
        
        Review Meeting
        
        Review creative by category (overview, not specifics)
        
        Review spend by market & category
        
        Review any retail programs
        
        Review any eComm programs
      - Photoshoot edits in real time
        
        Video brief/storyboard
- - - - Post Purchase (Email/SMS Workflow)
    - - StoryTeq Video Ads
      - Market Expansion Ads
    - - Dynamic Facebook Ads
      - Dynamic eCom Ads
      - Dynamic Instacart Ads
- - - - Customer Conversion
        Bottom of Funnel
        25% of spend
        
        Post Purchase (Email/SMS Workflow)
        
        Retail Traffic
        
        StoryTeq Video Ads
        
        Market Expansion Ads
        
        Ecomm Catalog Sales
        
        Dynamic Facebook Ads
        
        Dynamic eCom Ads
        
        Dynamic Instacart Ads
      - Email Signup
      - SMS Signup
    - - Cross Brand Giveaways
        Utilize Influencers or other Brands in Gleam Giveaway
        Every other month or as opportunities arise.
      - We.Stock
        Direct Video View Audience and Brand Awareness audience to We.Stock Giveaways
        Consistent. Draw new winner monthly.
    - - Produced Videos
        Videos that performed well in Audience Growth or Sharable Content Campaigns
        
        Superior Dipping Video
        
        iShoot Direct Reel
- - - - Customer Conversion
        Bottom of Funnel
        25% of spend
        
        Landing Page Traffic
        
        Post Purchase (Email/SMS Workflow)
        
        Store Traffic
        
        StoryTeq Video Ads
        
        Market Expansion Ads
        
        Catalog Sales
        
        Dynamic Facebook Ads
        
        Dynamic eCom Ads
        
        Dynamic Instacart Ads
      - Email Signup
      - SMS Signup
    - - Giveaways
      - We.Stock
    - - Produced Videos
- - - - Customer Conversion
        Bottom of Funnel
        25% of spend
        
        Retail Traffic
        
        StoryTeq Video Ads
        
        Market Expansion Ads
        
        Ecomm Catalog Sales
        
        Dynamic Facebook Ads
        
        Dynamic eCom Ads
        
        Dynamic Instacart Ads
        
        Post Purchase (Email/SMS Workflow)
      - Email Signup
      - SMS Signup
    - - Cross Brand Giveaways
        Utilize Influencers or other Brands in Gleam Giveaway
        Every other month or as opportunities arise.
      - We.Stock
        Direct Video View Audience and Brand Awareness audience to We.Stock Giveaways
        Consistent. Draw new winner monthly.
      - Coloring Books
        Utilize downloadable coloring books and activity books to secure email signup
    - - Produced Videos
        Videos that performed well in Audience Growth or Sharable Content Campaigns
- - - - Customer Conversion
        Bottom of Funnel
        25% of spend
        
        Retail Traffic
        
        StoryTeq Video Ads
        
        Market Expansion Ads
        
        Ecomm Catalog Sales
        
        Dynamic Facebook Ads
        
        Dynamic eCom Ads
        
        Dynamic Instacart Ads
        
        Post Purchase (Email/SMS Workflow)
      - Email Signup
      - SMS Signup
    - - Cross Brand Giveaways
        Utilize Influencers or other Brands in Gleam Giveaway
        Every other month or as opportunities arise.
      - We.Stock
        Direct Video View Audience and Brand Awareness audience to We.Stock Giveaways
        Consistent. Draw new winner monthly.
    - - Produced Videos
        Videos that performed well in Audience Growth or Sharable Content Campaigns
- - - - Customer Conversion
        Bottom of Funnel
        25% of spend
        
        Retail Traffic
        
        Video Ads
        
        Market Expansion Ads
        
        Ecomm Catalog Sales
        
        Dynamic Facebook Ads
        
        Dynamic eCom Ads
        
        Dynamic Instacart Ads
        
        Post Purchase (Email/SMS Workflow)
      - Email Signup
      - SMS Signup
    - - Cross Brand Giveaways
        Utilize Influencers or other Brands in Gleam Giveaway
        Every other month or as opportunities arise.
      - We.Stock
        Direct Video View Audience and Brand Awareness audience to We.Stock Giveaways
        Consistent. Draw new winner monthly.
    - - Produced Videos
        Videos that performed well in Audience Growth or Sharable Content Campaigns
- - - - Customer Conversion
        Bottom of Funnel
        25% of spend
        
        Retail Traffic
        
        StoryTeq Video Ads
        
        Market Expansion Ads
        
        Ecomm Catalog Sales
        
        Dynamic Facebook Ads
        
        Dynamic eCom Ads
        
        Dynamic Instacart Ads
        
        Post Purchase (Email/SMS Workflow)
      - Email Signup
      - SMS Signup
    - - Cross Brand Giveaways
        Utilize Influencers or other Brands in Gleam Giveaway
        Every other month or as opportunities arise.
      - We.Stock
        Direct Video View Audience and Brand Awareness audience to We.Stock Giveaways
        Consistent. Draw new winner monthly.
    - - Produced Videos
        Videos that performed well in Audience Growth or Sharable Content Campaigns
- - - - Customer Conversion
        Bottom of Funnel
        25% of spend
        
        Retail Traffic
        
        StoryTeq Video Ads
        
        Market Expansion Ads
        
        Ecomm Catalog Sales
        
        Dynamic Facebook Ads
        
        Dynamic eCom Ads
        
        Dynamic Instacart Ads
        
        Post Purchase (Email/SMS Workflow)
      - Email Signup
      - SMS Signup
    - - Cross Brand Giveaways
        Utilize Influencers or other Brands in Gleam Giveaway
        Every other month or as opportunities arise.
      - We.Stock
        Direct Video View Audience and Brand Awareness audience to We.Stock Giveaways
        Consistent. Draw new winner monthly.
    - - Produced Videos
        Videos that performed well in Audience Growth or Sharable Content Campaigns