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Games Workshop - Coggle Diagram
Games Workshop
Existing Efforts
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Skirmish games (Warcry, Necromunda, Kill Team)
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Free resources for Age of Sigmar (app, core rules)
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Target Demographic
Mostly younger, single people with high-income jobs
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Possibly younger (eg children and teens) audience with disposable income and less responsibilities/parents' money
Diversity
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Other 40k factions have more gender diversity but is only represented in book series, not in tabletop game (eg. Imperial Guard)
Age of Sigmar line is more inclusive, Stormcast of all genders
Price Point
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Paints, glue, brushes, tools etc. can cost even more in addition to minis