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Continuation - Coggle Diagram
Continuation
Passenger Demand rebound sharply
Increase in terminal parking
Average daily rates go up
potential change in pricing strategy
Need for expansion of terminal C garage
Conversion of TNC customers to terminal parking
Shift from surface lots to terminal parking
Use of new technology to mitigate impact of terminal displacement
Increase in business travel
Opportunity for premium nested lots
Reserved parking spots (name plate)
Increased demand for surface lot parking
Express parking out of space
Re-open currently closed surface lots
Shift in use of lots, increase in millennial and 55+
Increased VFR have longer stay
need for more busing options
Reduction in TNC demand
Increased terminal and drop/pick-up demand
Need addition short-term spaces
Increase in drop/off M&G
Opportunity for curbside advertising
Increase rack fees
Lower revenue, shift in demand
Need for short-term parking spaces
Introduce more people to PPO
Increase promotional sales
More marketing resources needed (funding)
Millennial have less income to travel
Extended family travel - (parents taking)
55+ travelers holding off on travel
Targeted pricing
Extended stay target promotions
Increase in rental car use
shift from TNC outbound
Increase in rental car rev
Reduction in TNC revenue
Modal shift to drive vs fly for VFR/leisure
reduced demand for all products
External factors continue to impact passenger choices
Economic conditions
Discrepancy between haves/Have-nots increases
Government regulations/guidelines/policy in place
Social distancing restrictions
Temp check options needed
Additional time needed for checkpoint screening
Reduction in use of economy/surface lot parking
Biometric screening becomes common place
Video conferencing/Meeting/Training more widely used
Reduction in use of parking products
Consumer psychology returns to normal behavior
Increase in competition for customer consideration set (Parking spot/TNCs)
Increase in marketing spend to get same reach
Increased research of competition offerings
Unique value proposition becomes more difficult
Need to update website toward current customer search trends
New page on .com
Increase in support from agency
Customers forget PPO option
New customer acquisition spend
Collaborate with other departments to bundle PPO options
Loyalty program/partner with External partners
Contactless experience becomes common
Toll tag adoption increase
License plate reader adoption
Minimize use of skylink/ terminal link, shuttles, elevators
Messaging strategy needed
Customers are more price sensitive
More aggressive with sales options
Bundling products
Economy parking demand increases
Increased busing capacity/ longer headways