Please enable JavaScript.
Coggle requires JavaScript to display documents.
Multi-channel success and the future of the e-retailing - Coggle Diagram
Multi-channel success and the future of the e-retailing
Introduction
Retailer sell service more than one channel
attract more cutomer
Types of multi channel
catolog
internet
stores
Process in multi channel
purchase decision
post-purchase behavior
information evaluation
information search
need recognition
Benefit of store channel
cash and credit payment
entertainment and social interaction
personal services
immediate gratification
touching and feeling
risk reduction
browsing
benefit of catalog channel
information
safety
convenience
benefit of internet
broad selection
detailed problem solving information
personalization
Challenges
locate limitation
high start of cost
lack of trust
lack of skills
future trend
electronic payment
audio visual shopping trolley
electronic kiosk