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Branding on the web - Coggle Diagram
Branding on the web
Brand platform
personality
Archievement
Role
Brand back-up
E-brand
Interactivity
Web-atmospheric
Navigability
Trust
Privacy
Security policies
E-retail mix
Portal & e-mall alliances
promotion
Site deisgn
interactivity
Price
Type of brand
Store brand
Retail brand
E-Brand