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Chapter 6:- Web, Non store-Based, and Other Forms of Nontraditional…
Chapter 6:- Web, Non store-Based, and Other Forms of Nontraditional Retailing.
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B) Advantages :-
- Large geographic coverage
- Pinpoint customer segments
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- Supplement regular business without additional outlets
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2) Limitations:-
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- Costs may be understimated
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- Industry reputation sometimes negative
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4) Roles of web:-
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- Reach geographically-dispersed customer
- Provide information to customers
- Demonstrate new product benefits