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CHAPTER 9 - PERSUASION OR PROPAGANDA - Coggle Diagram
CHAPTER 9 -
PERSUASION OR PROPAGANDA
PERSUASION ?
the act of influencing someone to believe or consider a certain point of view by using an argument or reasoning
PROPAGANDA ?
persuading.
intend to influence and manipulate your emotions
exaggerating the truth so it become lies that can be believed
Persuasive text
most often used by writer to persuade the reader
Facts
something that is true
Opinion
someone's having their own point of view
Author's Position = refers to
what the author believes.
Supporting Evidence = These are facts, details, statistics or examples given by the author that help the reader form judgement
Persuasion in Advertising
Debates
Voting Nation's Leader
Norms: Colgate but does it really the best one ?
Advertising Techniques
Bandwagon
6.Name Calling or Stereotyping
Plain Folks
Card Sticking
Transfer
Snob Appeal
2.Loaded Words & Glittering Generalities
9.Misuse of Statistics
Testimonial
Testomonial
using someone who is famous
for both product/ quality
these days mostly Instafamous
2.Loaded Words & Glittering Generalities
used bombastic, fancy words to attract
make you really want that product/ vote the person
Transfer
it's all about emotions and good feelings
Plain Folks
anyone can afford it
tend to use normal/regular people in the ad
Bandwagon
everyone done this, tryna fit it
it's like following the trend.
6.Name Calling or Stereotyping
Negative symbol
love to comparing, and said your prod/services the best one
Card Sticking
half true, half lie = no absolute truth
e.g : milo drink gives energy, biscuit tiger make you strong
Snob Appeal
opposite of bandwagon
snobbish- arrogant since not anyone can afford it
Misuse of Statistics
Dettol hand sanitizer can vanish 99.9% of the germs
the statistics based on falsehood
5 CHARACTERISTICS of propaganda
Propaganda is institutional in nature. It is practiced by organized groups.
Propaganda relies on mass persuasion.
Propaganda has a strong ideological bent.
Propaganda tends to rely on ethically suspect methods of influence.
Propaganda is in the eye of the beholder.
We need to learn persuasive techniques because :
Assist you in making better decisions.
Help you distinguished between fact and opinion.
Save you lots of money.
Aid you in persuading others.