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Building long-term success - Coggle Diagram
Building long-term success
Employment relation
Economical perspective
Macro
hiring practice
Micro
Regulation perspective
understanding the tensions between employers and employee
Legal perspective
law around hiring/ promotion
contracts
Internal marketing
benefits
coherent brand identity
support relationship with customers
enable staff to contribute ideas to improve customer satisfaction
main idea
" hear of the brand experience"
Relationship marketing
benefits
it is more cost effective to retain an replenish customer
main aim
" to foster loyalty and repeat purchasing"
Marketing success
brand recognition
Crisis managment
Consumer brand saboteurs
Employee brand saboteurs
Anti-company behaviour
Service recovery failure
Underperformance
Leadership and management
