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Content Strategy Map - Coggle Diagram
Content Strategy Map
Competition
high quality of photos
emotional language
details about the camps
Analyze for content treatment
virtual online classes
instructor page full of details/ experience/ graduations/ photos
Language
friendly
arousing confidence
professional
shortering distance
Goals
Bussiness Goals
beeing recognizable in environment
sell all places for dance camps
get a retouring customer
Functional and emotional user goals
want to make her/his child happy
be shure and satisfied with choice
find a perfect camp for her child
Task and discovery goals
understand all the dance camp options
make a call
enroll child for camp
read reviews from other parents
sign up for news update
Motivations
What drives our audience?
Be confident that kids will get professional dance classes
provide great time for her kids
give theirs kids chance for develompent
Why are they using app for the first time?
get info about camp
filter camp
check the offer
check the instructors
What motivates stakeholders?
create a group of ppl who might be professional dancer in the future
get a strong position on camps market
Context
How they're approaching your experience?
confused with variety of camps
curious about camps
delightful due to nice photos/ videos
Device
Mobile/ research
PC/ enroll
Lenght of stay
half hour/read reviews
Hierarchy
User flows
home
offer
schedules
events
about
owners
videos
instructors
useful info
contact
login