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PERSUASION OR PROPAGANDA - Coggle Diagram
PERSUASION OR PROPAGANDA
Propaganda
Persuade
Influence or manipulate
Exaggerates truth
Persuasion
Influencing Someone
With the use of argument or reasoning
Advertising Techniques
Testimonial
Transfer
Plain Folks
Name Calling or Stereotyping
Loaded words * Glittering generalities
Misuse of Statistics
Card Sticking
Bandwagon
Snob Appeal
Characteristics of Propaganda
Propaganda is in the eye of the beholder
Has a strong ideological bent - PETA or Queer Nation
Institutional in nature / Practiced by organized groups - Corporations or Social movements
Relies on mass persuasion - Television , Radio, Internet or Billboards
Tends to rely on ethically suspect methods of influence - Deception, distortion, misrepresentation
Importance of learning persuasive techniques
Save you lots of money
Helps you distinguish between fact and opinion
Assists in making better decisions
Aid in persuading others