Topic 9 : Persuasion or propaganda

Persuasion

the act of influencing someone to believe or consider a certain point of view by using an argument or reasoning

propaganda

is design to persuade

to influence and manipulate your opinions, emotions, attitudes or behaviour

to "guide your choice" by exaggerating the truth and using hidden messages

  1. Snob appeal
  1. Misuse of statistic

advertising techniques

persuasive text

  1. Bandwagon
  1. Name calling or stereotyping
  1. Plain folks
  1. Card sticking
  1. Transfer
  1. Snob Appeal
  1. Loaded words & glittering generalities
  1. Misuse of statistics
  1. Testimonial
  1. Testimonial

a public figure or celebrity endorses an idea, product, policy, or a candidates.

if someone famous uses this product believes the idea or support the candidates, so why should we.

  1. Loaded words and glittering generalities

loaded words

words that will make you feel strongly about someone or something (fear, desire for success, excitement being part of a group).

it can be Glittering Generalities

Glittering Generalities

a commonly admired virtue is used emotionally appealing words that don't make an argument for the product.

the opposite of name calling i.e links a person, or idea to a positive symbol.

  1. Transfer

objects or other people are shown with the product or candidates being sold in hopes that your good feeling for those objects or people will transfer onto the product or candidates.

the transfer of food feelings from a background object to the main object.

well-respected or negative symbols, quotes or images are used to convey a message

  1. Plain folks appeal

this idea, product or person is associated with normal, everyday people and activities

persuasive device especially favoured by politicians

  1. Bandwagon

everybody doing this

if you want to fit in, you need to "jump on the bandwagon" and do it too.

the implication is that you must JOIN in to FIT in

  1. Name calling or stereotyping

it links a person or idea to a negative symbol

  1. Card stacking

only telling part of the truth

making the best case possible for one side and the worst for opposing viewpoint

attempting to lead the audience into accepting the facts as a conclusion by stacking the cards against the truth"

opposite of Bandwagon

its message suggest : Buying our product will make you better than everyone else- especially since other people can't afford it

aims to flatter

makes insinuation that this product is better than others.

using statistic selectively to give a more favourable view of your product

any writing in which an author is expressing facts or opinions to try to convince reader