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Differentiation campaign una - Coggle Diagram
Differentiation campaign una
Promotion
Diversification of target: Decentralize the attention of the specific objective in the youth
Old people
Create activities related with history and focused on relaxed spots
Couples
No-Kids activities
Romantic offers
Families
Enhance culture
Diversification of the offer
Activities related with the preservation of the environment
Potenciate and enhance the less known spots
Potenciate other types of tourism (Responsible tourism, rural tourism, etc)
Create a marketing campaign based on diversification
Direct
Website
Email marketing
Social Media
Instagram
Facebook
Indirect
Public Administration Campaigns
TTAA/TTOO
Packs and tours that shows all the offer of the city
Partners
Public Administration
Make agreements with public administration to focus on a local and inland tourism
Responsible Administration
Creation of "green spots" directed to locals in the center of the city to have a space to relax
Meetings with partners to analyse their procedures
Restaurants
Enhance local gastronomy
Reduce the capacity of centric restaurants
Hotel Association
Make an agreements to have a respectful procedure with the environment
Oferr them training/seminars to change their procedures
Meetings
Attractions
Include the spots located in downtown in the promotional campaigns
Control and management of hours/capacity
Staff
Typology
Directiors
Guides
Administratives
Trainings
Competitors
Analyse destinations with similar characteristics
Analyse deficiencies/threats in touristic managemet
Analyze destinations with a good tourism management
Apply procedures
Providers
Transport
Measures of control
More security
Study of the hours that there are more crowded