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Poor branding affecting OPEN-APPLIED conversion rate - Coggle Diagram
Poor branding affecting OPEN-APPLIED conversion rate
Weak strategy and planning
Untapped opportunities
Zero universities relations
no synergy between departments
unbalanced amount of work and no team days
Dependent on other departments with wrong expectation
Limited IRs
Less opportunities for the customers
extended timeline of carrying out operation
inconsistent onground operations
varying time schedules of members
unreached potential classes
Poor branding
Poor brand advocacy
No proper utilization of EPs experience
Poor process of debrief
Inconsistent management of digital platform
Inconsistent promotional activities
Less effective pre-attraction strategy
Limited knowledge and experience in carrying out promotional events
Prevailing mindset of the people
Wrong expectation
Approach the organisation with assumptions that the opportunity is paid and within India
People aasumes that finance will be covered by the organization since it is in a volunteering program
they assumes that they will get a job
Financial issues
Majority of population under middle class with annual income approx below 5-6lacs which plays major constraint and barrier
They don't find this opportunity worth it to spend on reasons of global impact and self development
Time is consumed in saving money for the experience which lowers the process of converstion
Membership training
low confidence in product knowledge
random pitch without proper framework and no proper dry runs
confused and unsatisfied leads
membership do not take task seriously because they are unable to priorties academics and Aiesec work (few feels like working in call center
Signups contacted later than 24 hours