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BRANDING ON THE WEB - Coggle Diagram
BRANDING ON THE WEB
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RETAILER BRAND
Overall brand that retailer across of all their business. Create distinctive brand image that persuade the consumer to choose that brand.
Corporate brand, an organizational brand.
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BRANDING
Marketing strategy that involves create a name and image by using logo and tagline to establish a presence in the consumer mind and attract the customer.
E-BRAND
Creation and development of communications strategic specifically for brand to have meaning and context on the web.