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COMMUNICATION USING ELECTRONIC MEDIA CHANNEL - Coggle Diagram

- - - - Gaining listings in the search engine results pages of the major search engine,
      - Communication Techniques
        
        Search Engine Optimisation (SEO) listing in the nature listing
        
        which does not attract a fee per click.
      - Search Engine Optimisation
      - Advantages
        
        Good for short term advertising campaigns
        
        Easy to measure results & conversion
        
        Instant search engine visibility
      - Disadvantages
        
        Poor returns on advertising spend
        
        Off line advertising
        
        Can get expensive very quickly
    - - online PR activity is closely associated with improving results from many of the other electronic marketing communications techniques.
        
        Online public relationship enables you to connect and respond
      - Advantage
        
        Reach, Cost, Creadibility, Search engine optimisation, Brand enhancement & protection
        
        Disadvantage
        
        There is mainly ONE BAD feature about Online PR : Not controlled discipline.
        
        People around the globe are watching every single movement of your company on the Internet.
        
        If something goes wrong, everyone looks like this:
        
        1 more item...
    - - Opt-in-email is a term when someone is given the option to receive ‘bulk’ email
        
        which is mean email that is sent to many people at the same time.
        
        Advantage
        
        Relatively low cost of fulfillment.
        
        Direct response medium encourages immediate action.
        
        Faster campaign deployment
        
        Ease of personalization
        
        Disadvantage
        
        Deliverability.
        
        Renderability
        
        E-mail response decay
        
        Communication preference
    - - Advertising on web sites.
        
        Includes many different formats and contains items such as text, images, flash, video, and audio.
      - Advanatge
        
        Cheap
        
        Boost Brand Recognition
        
        Easy To Create
      - Disadvantage
        
        Widely Ignored
        
        Limited
        
        Little Information
    - - Process of gaining attention of customer through social media sites
      - VIRAL/ eWOM
        
        Creating a message that is positively / negatively
        
        continuously affects more people and spreads
      - Buzz Marketing, Viral Marketing, Brand Blogging , Influencers
      - Advantages
        
        Increase the new cycle speed
        
        Reach large audience
        
        Fun and attractive method
      - Disadvantage
        
        Takes time & effort
        
        Negative reputation