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Chapter 4 Marketing Place - Coggle Diagram
Chapter 4
Marketing Place
Distribution
Strategies
3. Exclusive
Distribution
Other or 2 outlet
2. Selective
Distribution
Selected few outlet
1. Intensive
Distribution
As many outlet as
possible
Criteria For
Market Place
2. Product
3. Place
1. Promotion
4. Price
Intermediaries In
A Distribution
Channel
3. Agents
Represent either
buyers or sellers on a
permanent basis
1. Retailers
Distribute products to
end user
4. Wholesalers
Distribute products to
other intermediaries
2. Brokers
Bring buyer & seller
together for a
transaction
Factor
Influencing The
Selection Of
Marketing Place
4. Existence Of Buyers &
Sellers
We need people that
want to buy our product
2. Competition
Low competition, higher
success
5. Logistic Support
Should have good
logistic channel
1. Financial Status
Different sales channel
have different costs.
6. Marketplace Popularity
Bigger market, increase
customer
3. Nature Of Product
Agriculture product are
perishable. Improvise to
overcome it.
How Market Competition
Influenced The Selection Of
The Marketing Place
3. Less competition, higher demand for
the product
4. Identify the type
of market structure
2. Changes in
competition may
impact the price
5. The structure of the
market affects how firm
price and supply their goods
and services
1. Competitor’s activities
can also have an impact
on pricing decision