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FACTOR THAT INFLUENCE ONLINE PURCHASING DECISION - Coggle Diagram
FACTOR THAT INFLUENCE ONLINE PURCHASING DECISION
Phenomena/ situation in online purchasing
Most of us take really important nowadays
Any time and any location
Traditional versus online
Transform the internet into a powerful force
Percentage people who purchasing online
80% of people are more prefer to purchase online.
20% of people are more prefer to purchase at physical store
Why Customer Prefer Shopping Online
67% More variety, 30% less taxes, 40% Spend less on gas, 55% Less prices, 59% Easy to compare price, 58% No crowd, 73% Are time saving, 3% Other
Factors influencing purchasing online.
product, secure & privacy, convenience, return policy, delivery method, time, payment options, customer reviews,
Comparison between traditional store and online
-------
TRADITIONAL PHYSICAL STORE
-------
display
(can touch the product,
location
(limited),
expenses
(big budget),
communication
(easier),
technology
(does not changed)
--------------------
ONLINE STORE
-----------------
display
( can see ony),
location
(unlimited),
expenses
(small budget),
communication
(difficult),
technology
(constantly)
Advantages and Disadvantages Traditional / Physical Store
-------------------------
ADVANTAGES
---------------------- Face-to-face communication, Touch and feel products, Direct and less confusion, Easy to return the product
----------------------
DISADVANTAGES
----------------------- Different payment method, The product may be in different price between the other store
Advantages & Disadvantages of online purchasing
----------
Benefits of Online Purchasing
--------- Better Price, Convenience, Variety, Fewer Traps, Discreet Shopping
--------
Disadvantages in online purchase
------- Perasonally check the item, Diminished instant satisfaction, Accuracy of the item, Lack of the security, Unexpected shipping cost
Issues of Online Shopping
Non-Delivery, Defective Product, Fake Web Traders, Non-Conformity with Order, Counterfeit Product, Charged An Additional/ Unexpected Fee, Deliveries Arriving Late