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Chapter 13 - Coggle Diagram
Chapter 13
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Evolution of Marketing
Production Era: "Produce as much as you can, because there is a limitless market for it."
Selling Era: Most companies emhasized selling and advertising in an effort to persuade customers to buy existing products.
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Customer Relationship Era: Learning as much as possible about present customers and doing everything you can over time to satisfy them.
Emerging Mobile/ On-Demand Era: Search technologies have made product information pervasive. Consumers share, compare, and rate experiences through social media; and mobile devices make it all available 24/7.
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