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B207 Block 3 - Building long-term success download - Coggle Diagram
B207 Block 3 - Building long-term success
Innovation
Business incubators
Start-ups
Cycles
Quality and improvemens
Cost
Assurance
Systems
Control
Tools
Pareto chart
Checklist
Scatter diagram
Cause and affect diagram
Control chart
Stratification
Histogram
Improving performance
The importance-performance matrix
Perceptions-based quality models
Quality-gaps model
Product
Managers
Communications
Satisfaction
Experience
Expectations
Quality dimensions
Assurance
Empathy
Responsiveness
Perceived quality
Reliability
Tangibles
Marketing
Relationship marketing
Customer loyalty
Customer value
Customer satisfaction
Commitment
Service-dominant logic
Types of relationships
Seller-maintained
Buyer-maintained
Bilateral
Loyalty ladder
Supporter
Client
Advocate
Purchaser
Partner
Prospect
Life cycle
Eploration
Expansion
Awareness
Commitment
Dissolusion
Indicators
Psychological
Behavioural
Economic
Internal marketing
Benefits
Coherent brand identity
Unified focus of staff
Relationship with customers
Employee contributions
Communications
Internal project peer
Internal corporate
Internal team peer
Line management
Types of employees
Brand agnostics
Brand cynics
Brand champions
Brand saboteurs
Measures
Market share
Number of new products
Awareness
Relative price
Gross margin
Customer satisfaction
Sales
Customer dissatisfaction
Profit
Distribution
Politics and business
Political analysis
Stakeholders
Power
Matrix
Level of interest
Political astuteness skills
Building alliances
Strategising
Reading people
Interpersonal skills
Personal skills
Employment relations
Voice
Direct
Indirect
Collective
Non-Union
Union
Job involvement
Improvements
Productivity
Service quality
Role involvement
Offices
Hot-desk
Super-desk
Work-life balance
Home office
Operational risks
Sources
Product design
Hazards :fire:
Likelihood
Matrix
Action
Take
Avoid
Share
Transfer
Reduce
Impact
Supply chain
Operation or process
Customers
Environment
Crises
Type
External
Scandals
Fake crises
Internal
Brand sabotage
Customers
Noncustomers
Employees
Management
Steps
Acknowledge
Response
Assess
Implementation
Leadership
Followership
Person
Process
Result
Purpose
Position
