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Why are consumers not engaged with offers? - Coggle Diagram
Why are consumers not engaged with offers?
Not Compelling
So many other promotions/ offers
Crowded marketplace
Awareness
Unaware offers exist
Ineffective marketing
Lack of funding
Other priorities
Value not released by issuer
MC doesn't communicate value/ with right stakeholders
No obligations
Poor contract
Ineffective comms
Consumers forget
Poor UX
Lack of reminders
Too many features before PCLO
PCLO not prioritized by issuers
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Lack of reminders
Ineffective comms