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Motivations to enter the international markets - Coggle Diagram
Motivations to enter the international markets
Export
Direct
Tesla distributes directly since they don't have physical car dealerships so any order they receive must be sent from factory.
Indirect (third party, distributors)
La Costeña has several distributors (supermarkets or convenience stores) in which they sale their products.
License
A company pays a certain amount to have the right or the permission to use it on other products or services
formulas
patent
logo (image)
Reese's has given licenses to several textile companies to make clothes with their logos.
music
Pepsi asked for the permission for the usage of the song "Whenever, Wherever" original form Shakira for one of their commercials.
https://www.ispot.tv/ad/ZRYq/pepsi-subway-song-by-shakira
references
Franchise
Have the rights or permission to use the brand + obtain the whole business model (value chain) and the assitance
Little Caesars
Dominos's
Management contract
One company hires another one in order to make a certain activity for them
Poptique hires external photographers for them to take picture of their products
Turnkey Operations
One company hires another one in order to make a construction (infrastructure and facilities)
ICA constructions was hired to construct Nuevo Leon's airport
Joint venture
2 or more business agree to give their resources for an specific purpose
Jordan has made around $1.3 billion from his deal with Nike from the sales of the Jordan shoes
Equity alliance
One company buys the stock in another business
Samsung display is the main supplier of OLED screens for Apple products
