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Chapter 6 Marketing Price - Coggle Diagram
Chapter 6
Marketing Price
Factor influencing
price elasticity
Income
Price of goods
Necessity
Habitual
Luxury goods
Environmental factors
that affecting the pricing
Economic condition
Channel intermediaries
Competition
Legal
Consumer & Market
Goverment Policy
Demand
Government
stabilization program
Subsidies
Price pegging
Way of reducing marketing
cost of farm product
Improve marketing
intelligence
Reducing the risks
Reducing the risks
Reducing profits in
marketing
Reducing profits in
marketing
Factor contribute
to change in supply
Change in cost
Input price
Factor contribute
to change in supply
Technologies
Internal Factor that influence
the price determination
Image of the firm
Product life cycle
Cost of production &
marketing
Profit motives
Objective of the firm
Promotional activities
Factor contribute to
change in demand
Income & wealth
Expectation of price
change
Taste & preference
Price of substitute
goods
Buyers in market
Type of elasticity of demand
Inelastic demand < 1
Unitary elastic demand = 1
Elastic demand > 1
Perfectly elastic demand = ∞
Perfectly inelastic demand = 0
Factors contribute to the
marketing cost
Cost of food marketing
input
Consumer desires for
additional food marketing
services
Population growth