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Chp7: Understanding Customers - Coggle Diagram
Chp7: Understanding Customers
1) Factors affecting Consumer Behavior & Consumer Market
Changes in consumer shopping habits
Emphasis on consumer-oriented marketing
The size of the consumer market.
The design of effective marketing strategy
2) Types of Consumer Choices
Product
Store type
Brand
Shopping area
Store
Non store source
3) Definition of Consumer Attitudes
Respond favorably or unfavorably to a product or
brand.
4) Influences of Social Environment
Culture
Subculture
Social class
Organization
Family
Media
Reference groups
3 type of Interpersonal process
3 more items...
Individual Consumer
Demographic characteristic
Nationality
Race
Age
5) Source of Individual Differences
Word-of-mouth communications
Lifestyles and psychographics
Personality
Motivation