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Engagement - Coggle Diagram
Engagement
User interface (Sutcliffe, 2009)
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User engagement is a part of UX, it explains why people adopt and continue to use a particular design over many sessions and even years
Three main components of user engagement are interaction, media and presence
Website design & online marketing (Ganot, 2016)
User experience includes four categories: utility, usability, appeal and engagement
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User engagement is how people get value from the user experience on the site (higher engagement is a way to encourage customer loyalty and to get more sales and brand exposure)
Social media (Fletcher and Lee, 2012)
Lower levels of engagement (One-way): event listings, reminders and online promotions or announcements
Higher level of engagement/ Dialogic engagement (Two-way or multiple ways): Continual exchange between organisation and their different publics create a type of participant engagement can encourage multi-way communication
Museum website (Fantoni et al., 2012)
Lower levels of engagement: casual browsing, do not spend much time or visit many page
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User experience (Schrage, 2012)
User experience doesn't necessarily generate engagement any more than meaningful engagement inherently assures a great user experience
Engagement is how people choose to get value from the user experiences their devices enable, engagement represents a purposeful choices users make to get what they want
Culture, heritage and the arts (Visser and Richardson, 2013)
Digital engagement is influenced by four main aspects: the organizational biases, assets and audiences, engagement strategies, technologies and processes
Online service and product communities (Rossmann et al., 2013)
Users' prior experience and acquaintance positively affect user engagement with eWoM in online marketing activities