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How to improve CRM performance - Coggle Diagram
How to improve CRM performance
increase reach
add channel
website notifications (Parth)
SMS (Matt- vendor onboarding)
SMP
add audience
reactivate inactive audience
automate the weekly send, 1-1.5M per week
website visitor based automation (wunderkind)
Leverage samsung week/ brand moments
What should be the send % by week what should be the inactive definition? (check with EHQ?)
What to do with the deeper inactives
clean out spam traps using axciom
stop losing active audience (WHAT IS THE RATE OF INACTIVITY/ UNSUBS)
prevent unsubscriptions
frequency management
pause button option [WHO MANAGES THIS PAGE]
reason for why unsubscribe?
prevent inactivity
predictve model to what are the signs that someone is becoming inactive
PANDA offers.
engagement tier based on (% of emails engaged)
define value by prior engagement
get new audience
add new audience
s.com signup
HR page
bounceback to generate password and create a samsung account
FB, instagram and other lead gen pages
improving device registration rates
wunderKind/ cart abandonment ( creating a samsung account)
increase marketing optin rate
guest checkout
optin in the NDTY email
increase opens
improve email deliverability
priming email sends
deliverability by ISP
using axciom/ epsilon to scrub invalid emails
switch emails from 'promotions' to 'update' folder in gmail
need deliverability for ecom emails
deliverability expert
send time optimization
individual level preference
sensai?
SL optimization
learning agenda
phrasee
PCG tiger team
SDSA S/L optimization
orchestration across channels
increase click through
interactivity in emails
movable ink
AMP
test and learn
dynamic reordering of content
Data Quality
Identity resolution
Verify validity of the data entered, phone numbers, emails
2 step verification
rules around hardbounce and non send
SYNING DATABASE NUMBERS WITH hQ