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Meeting tourism:
Travel activity engaged in outside a person’s usual…
Meeting tourism:
Travel activity engaged in outside a person’s usual environment for at least 24 hours, satisfying the meeting requirements established
Benefits of MICE
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Pleasure or Recreation:
Tourists travelling for business reasons extend their stay to be able to enjoy a few days
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Value Chain
Transport:
Created specifically to meet the needs of business travelers in terms of their mobility during an event
Infrastructure:
There must be proper conditions and international standards on the part of providers such as hotels and others
Hotel Industry:
They provide facilities, spaces and rooms for the various activities of this segment
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Characteristics of:
Product: Tangible or intangible, has a price, label, etc.
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Presentations & Conferences:
Have emisor, speech, specific topic
Seminars & Forums:
Group of people interesed in a same topic, expression of ideas.
Workshops: Active involvement, Learning, Creation of new ideas
Courses:
It´s interactive, with a learning purpose, use multimedia.
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MICE
Conferences:
Professional meetings whose purpose is to hold a discussion and a professional or academic exchange on a topic of interest
Exhibitions
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Industrial:
Private or semi-private showings for members of a business, professional or commercial sector
Incentives:
Is an extraordinary modern managerial strategy that is employed to achieve business goals
Meetings:
Is for its participants to address matters that are mostly commercial in nature, regarding a market, product or brand