Meeting tourism:
Travel activity engaged in outside a person’s usual environment for at least 24 hours, satisfying the meeting requirements established
Benefits of MICE
Value Chain
Characteristics of:
MICE
Alternative to saturation:
Obtaining a more sustainable long-term model.
Pleasure or Recreation:
Tourists travelling for business reasons extend their stay to be able to enjoy a few days
Reduction in tourism seasonality:
Are not necessarily vacation periods or public holidays.
Promotion at the International Level of Competitiveness:
Puts a destination on the international map
Economic impact:
Through the organization of congresses and elements involved
A benefit in Cancun could be the Alternative to Saturation. Because, much people visit it and it could be a good idea to have a more sustainable model.
Conferences:
Professional meetings whose purpose is to hold a discussion and a professional or academic exchange on a topic of interest
Exhibitions
Incentives:
Is an extraordinary modern managerial strategy that is employed to achieve business goals
Meetings:
Is for its participants to address matters that are mostly commercial in nature, regarding a market, product or brand
Trade:
For the purpose of promoting the sale of products or services to the target audience.
Industrial:
Private or semi-private showings for members of a business, professional or commercial sector
Transport:
Created specifically to meet the needs of business travelers in terms of their mobility during an event
Infrastructure:
There must be proper conditions and international standards on the part of providers such as hotels and others
Hotel Industry:
They provide facilities, spaces and rooms for the various activities of this segment
Attractions: The natural beauty of tourist destinations
Product: Tangible or intangible, has a price, label, etc.
Symposiums: Group of specialized people sharing information
Presentations & Conferences:
Have emisor, speech, specific topic
Seminars & Forums:
Group of people interesed in a same topic, expression of ideas.
Workshops: Active involvement, Learning, Creation of new ideas
Courses:
It´s interactive, with a learning purpose, use multimedia.
Convention & Congress: Organizational group with same interest topic.