Please enable JavaScript.
Coggle requires JavaScript to display documents.
Chapter 5: Factors That Influence Online Purchasing Decision - Coggle…
Chapter 5: Factors That Influence Online Purchasing Decision
1.0 Phenomena/ situation in online purchasing
Transform the internet into a powerful force
Allow directly buy goods & service using a web browser
Turned into an important distribution & communication channel
Any time & any location
Traditional versus online
2.0 Percentages People Who Purchasing Online
80% of people are more prefer to purchase online
20% of people are more prefer to purchase at physical store
3.0 Factors Influencing Purchasing Online
Product
Secure & Privacy
Convenience
Return Policy
Delivery Method
Time
Payment Options
Customer Reviews
4.0 Comparison Between Traditional / Physical Store &Online
Traditional/ Physical Store
Can touch the product
Limited
Big Budget
Easier
Does not changed
Advantages
Face-to-face communication
Touch & feel products
Direct & less confusion
Easy to return the product
Disadvantages
Different payment method
The product may be in different price between the other store
Online Store
Can see only
Unlimited
Small budget
Difficult
Constantly changed
5.0 Advantage of online purchasing
i. Better Price
ii. Convenience
iii. Variety
iv. Fewer Traps
v. Discreet Shopping
Disadvantage in online purchase
Personally check the item
Diminished instant satisfaction
Accuracy of the item
Lack of security
Unexpected shipping cost
Issues of Online Shopping
Non-Delivery
Defective Product
Fake Web Trades
Non- Conformity With Order
Counterfeit Products
Deliveries Arriving Late