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SMMCG8[TP2]_Rakuten, G8 Group member, 1, Junction_2, Junction_3, 4, 5 -…
SMMC
G8
[TP2]_Rakuten
Drone delivery service
One Delivery logistics integration plan
the ground
self-built warehouse logistics
the air
drones
advantage
in remote or mountainous areas
save costs
be limited
three logistics companies monopolize 90% market
hoping to reach 1.7 billion trips in 2020
future
use fast delivery to grab the Market share
change consumers' shopping behavior
consume on-demand
MIC survey
delivered on time:48.5%
Cooperate with buyer: 43.4%
avoid damaged products:49.0%
service attitude: 31.3%
special preferential prices :62.1%
Electronic commerce consultant (ECC)
Services
one-to-one communication guidance
giving advice and assistance to the store's business direction
Rakuten University
background
analyzes and organizes 12 years of accumulated experience of more than 70,000 stores
organize a network that all industries can follow Formula for success in opening a store
what they teach
how to operate their own store in a planned and organized manner
information analysis
technology sharing (photographing, decoration)
e-commerce Know-How
successful seller’s experience inheritance
where&when
any time and anywhere
additional benefit
exchange experience with each other sellers
magazine
Rakuten ICHIBA DREAM
an exclusive reading for Rakuten sellers
introduce the successful experience of the store
Rakuten ICHIBA DREAM ONE
specifically for sellers who have opened stores for less than a year
Loyalty Program and Rakuten Ecosystem
super point
Japanese diligently collect benefits from their spending
loyalty program has 1.2 billion subscribers
Loyalty programs and point cards are ubiquitous in Japan
customers can convert their Rakuten Group’s loyalty points program to crypto assets, such as Bitcoin(BTC)
the largest loyalty program of e-commerce
Different levels of members can convert varies Rakuten Super Points per month
partnered with 130 brands and retailers
has paid more than $1.5 billion in Cash Back
ecosystem
the key to the successful transformation
connect the entire business
big data
super points
brands
covers more than 70 types of services
become a Rakuten member
use the services
get super points
recycled
Rakuten Bank
convenience
increased the dependence
the role of the advanced
Yahoo was unable to surpass Rakuten
Digital Twin
analyze customers’ life style and shopping habit
achievement
2019
has increased
Conversion Rate
356%
Click Through Rate of advertisement
778%
advantages
insight toward Japanese life
make the data works in proper way
First-mover
collected more data
be more likely to see the new chance
a trend
Amazon
Yahoo
Conclusion
Super Points
earlier than Yahoo
not easy for others to imitate
Drone Delivery Service
reduce logistics costs
have cost advantages over other companies
Electronic Commerce Consultant (ECC)
Amazon doesn't have this service
Digital Twin
Rakuten has insight toward Japanese life
G8 Group member
外文四 楊芯樺 Katherine
國企四 鄭淳芬 Ruby
外文四 蕭 逸 Sophia
國企三 陳宜萱 Cindy
國企三 尹薔雰 Rose
中文四 鄭淳芳 Angel