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Chp5: Retail Institutions by Store-based Strategy Mix - Coggle Diagram
Chp5: Retail Institutions by Store-based Strategy Mix
Evolution of retail:
i. Mergers, Diversification, Downsizing
ii. Cost-Containment
Store based retail strategy mix:
i. Convenience store
ii. Conventional supermarket
iii. Warehouse store
Wheel of retailing:
Low-end strategy
Medium strategy
High-end straegy
Retail/Product life cycle:
Introduction
Growth
Maturity
Decline
List of Strategy Mix:
i. Store location
ii. Operating procedures
iii. Goods/services offered
iv. Pricing tactics
v. Store atmosphere
vi. Customer services
vii. Promotional methods