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CHAPTER 7 Media Ethics in Entertainment Industry - Coggle Diagram
CHAPTER 7
Media Ethics in Entertainment Industry
Today’s Media Ethics :
Prescriptive
stipulates specific
behaviours
to be followed
Proscriptive
stress the things
that should not
be done
Two-source rule
nothing will be published
as fact without a second
independent confirmation
Advertising
one-way marketing of persuasive information to promote the adoption of goods, services or ideas
Stage Shows
Websites
Films
Billboards
Radio & Television Broadcasts
Posters
Magazines
Wall Paintings
Newspapers
Flyers
Ethics in
Advertising
Truthfulness in advertising
Promotes a highly efficient,
functioning economy
Encouraging the provision of accurate and truthful information
Enabling informed consumer choice
Social responsibility
Advertisements has a strong social responsibility, independent of its known commercial responsibility
Ways of Unethical Advertisements
Women used as sex symbols
for promoting products
Women stereotyping
Unverified claims
Exaggeration
Comparative advertisements
Puffery
Use of children in advertising
Surrogate advertisement
Surrogate
seen in cases where advertising a particular product is banned by law
2.Puffery
describing something based on factual elements rather than the feelings of the one describing it
Exaggeration
Using false claims in the advertisements about the product
Unverified Claims
Example: Tiger Energy Biscuits
Is there a way to verify
them give energy ?
Women Stereotyping
Saying that as women intend can
do multiple work at once so Ads regarding household there will always be women actors
Women in advertising
used as sex symbols
Example: Condom Ads, Mattress Ads
Comparative advertisement
Example: McDonald's
Vs Burger King Ads
Children in Advertising
As kids easily manipulated/persuaded
so they intend to use child
actor especially babies though
the Ads wasn't related
The Policy & Regulation
of Malaysian Mass Media
Advertising Code
Aspiration Set Out by
the Ministry of Information
Specified in the Advertising Codefor Television & Radio (1990)
Designed to Safeguard Advertising & the Consumer Against the Influence of Foreign & Cultural Values.
Promotes Cultural Sensitivity
in the Advertisement
Advertisement were Required to Promote Social Responsibility