Marketing, helping buyers buy - Coggle Diagram
Marketing, helping buyers buy
PROVIDING MARKETERS WITH INFORMATION
The Marketing Research Process
Collecting research data.
Analyzing the research data.
Defining the question (the problem or opportunity) and determining
the present situation.
Choosing the best solution and implementing it.
Defining the Question and Determining the Present Situation
THE MARKETING MIX
Applying the Marketing Process
Designing a Product to Meet
Setting an Appropriate Price
WHAT IS MARKETING?
The Evolution of Marketing
The Marketing Concept Era
A service orientation.
A profit orientation.
A customer orientation.
The Customer Relationship Era
The Selling Era
The Emerging Mobile/On-Demand Marketing Era
Can I? They want to do new things with different kinds of information in
ways that create value for them.
For me. Consumers expect all data stored about them to be used to personalize what
Now. Consumers want to interact anywhere, anytime.
Simple. Consumers expect all interactions
to be easy.
The Production Era
Nonprofit Organizations and Marketing
THE CONSUMER MARKET
Segmenting the Consumer Market
Reaching Smaller Market Segments
Building Marketing Relationships
The Consumer Decision-Making Process
THE BUSINESS-TO-BUSINESS MARKET
B2B markets tend to be geographically concentrated.
Business buyers are generally more rational and less emotional than
Business customers are relatively large;
B2B sales tend to be direct, but not always.
Customers in the B2B
Whereas consumer promotions are based more on advertising,
THE MARKETING ENVIRONMENT
TWO DIFFERENT MARKETS: CONSUMER AND BUSINESS-TO-BUSINESS (B2B)
business-to-business (B2B) market