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Introduction to Public Relations Marketing, Events - Coggle Diagram
Introduction to Public Relations Marketing
TOOLS OF MPR
News
Sponsorships
Identity Media
Publications
Public Service Activitiess
Speeches
MAJOR DECISIONS IN MPR
Establish Objectives
Evaluate Results
Choose Vehicles
Implement
Choose Messages
MPR FUNCTIONS / BENEFITS
Introducing products with little to no advertising
Creating advertising news where there is no product news
Building marketplace excitement before media advertising breaks
Building brand-to-customer service
Influencing the influential
IMPORTANT ROLES OF MPR
Launching new products
Building interest in a product category
Influencing specific target groups
Building the corporate image that favours the product
Defending products that have encountered public problems
Repositioning a mature product
Events