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FACTOR THAT INFLUENCE ONLINE PURCHASING DECISION - Coggle Diagram
FACTOR THAT INFLUENCE ONLINE PURCHASING DECISION
Situation in online purchasing
Allow directly buy goods and service using a web browser
Turned into an important distribution and communication channel
Transform the in internet into a powerful force
Any time and any location
Most of us take really important nowadays
Traditional versus onlne
Percentage People who Purchasing Online
80% Purchase online
55% less price
40% Spend less on gas
58% no crowd
59% easy to compare price
67% more variety
30% less taxe
73% time saving
3% others
20% Purchase at physical store
Factor Influence Online purchase
Time
Delivery method
Payment options
Return policy
Customer reviews
Convenience
Product
Secure and privacy
Comparison Between Physical Store and Online
Expenses
Physical store: Big budget
Online store: Small budget
Communication
Physical store: Easier
Online Store: Difficult
Location
Physical store: Limited
Online store: Unlimited
Technology
Online store: Constantly changed
Physical store: Does not change
Display
Online store: Can see only
Physical store: Can touch the product
Physical Store
Advantages
Touch and feel products
Direct and less confusion
Face-to-face communication
Easy to return the product
Disadvantages
Different payment method
The product may be in different price between other store
Online Purchasing
Advantages
Variety
Fewer Traps
Convenience
Discreet shpping
Better price
Disadvantages
Diminished instant satisfaction
Accuracy of the item
Personally check the item
Lack of the security
Unexpected shipping cost
Issues of Online Shopping
Fake web traders
Non-conformity with order
Defective product
Counterfeit Products
Charged an additional/ unexpected fee
Deliveries arriving late
Non-delivery