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Chapter 4: Ethical and Legal Issues - Coggle Diagram
Chapter 4: Ethical and Legal Issues
Selling Ethics and Relationships
Special treatment
Confidential information
Bribes, gifts, and entertainment
Backdoor selling
Deception
Buyers’ View of Unethical Sales Behaviors
Lies about competition.
Misrepresents guarantees.
Sells products that people do not need.
Makes promises that are not legally binding
Lies about product availability.
Is not interested in customer needs.
Passes the blame for something he or she did to
someone else.
Answers questions even when he or she does not know
the correct answer.
Exaggerates benefits of product.
• Sells hazardous products.
Code of Sales Conduct
Customers demand sales professionals who are trustworthy and
willing to hold themselves to account.
Code of Sales Conduct
Provide our customers with a buying experience in which
we “do the right thing and thereby get the right results”.
Promote and protect good sales practices.
Maintain the highest standards of integrity in all business
relationships.
Always act in line with my organisation’s codes and within
the law.