Please enable JavaScript.
Coggle requires JavaScript to display documents.
Brand 2.0 - Coggle Diagram
Brand 2.0
Personality
Connections/advocacy with customers
Creating relationships with the brand, not just the sales person
Improving our aftersales support
Making it easier for the customer to reach us and find answers
Relatable
Examples
Klarna
Hubspot
Clear brand promise
Authority
Industry knowledge
Corporate communications
Work with industry bodies
Customer empathy
Customer research
Voice of customer / two way conversation
Examples
Hubspot
Salesforce
McKinsey
Adove
Presence
Exposure
Be somewhere unexpected
Be everywhere we are expected
Consistency
Examples