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EasyJet (Porter's 5 Forces) - Coggle Diagram
EasyJet (Porter's 5 Forces)
Threat of New Entrants
low threat
high barriers to entry for the industry
high investment level
Competitive Rivalry
high threat
price wars
large number of competitors
Jet2
TUI
Ryanair
JetBlue
Southwest Airlines
compete at different levels (regional, national, international)
Threat of Substitutes
Reduced needs for travel
e.g. online conference calls/networking
Availability of other modes of transport
Cars, trains etc
Competitors - more low cost airlines
high threat
Threat of Supplier Power
small amount of suppliers
niche market/products
Boeing/Airbus
Airports
Medium threat
high switching costs for airlines
specialised products
Threat of Buyer Power
high threat
ease of information transparency
low switching costs for consumer
fairly standardised products available
EasyJet generally face high threats