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CHAPTER 5 : FACTORS THAT INFLUENCE ONLINE PURCHASING DECISION - Coggle…
CHAPTER 5 :
FACTORS THAT INFLUENCE ONLINE PURCHASING DECISION
4.0 Comparison Between Traditional Store & Online
Traditional / Physical Store
3) EXPENSES
- big budget
4) COMMUNICATION
- easier
2) LOCATION
- limited
5) TECHNOLOGY
- does not changed
1) DISPLAY
- can touch the product
Online Store
1) DISPLAY
- can see only
2) LOCATION
- unlimited
3) EXPENSES
- small budget
4) COMMUNICATION
- difficult
5) TECHNOLOGY
- constantly changed
Advantages & Disadvantages Traditional / Physical Store
Advantages :check:
Touch and feel product
Direct & less confusion
Face-to-face communication
Easy to return the product
Disadvantages :green_cross:
The product may be in different price between the other store
Different payment method
1.0 Phenomena/Situation in Online Purchasing
Transform the internet into a powerful force
Most of us take really important nowadays
Allow directly buy goods and service using a web browser
Turned into an important distribution & communication channel
Any time & any location
Traditional versus online
3.0 Factors Influencing Purchasing Online
Return Policy
Delivery / Method
Convenience
Time
Secure & Privacy
Payment Options
Product
Customer Reviews
5.0 Advantage of Online Purchasing
Better Price
Convenience
Variety
Fewer Traps
Discreet Shopping
7.0 Issues of Online Shopping
Non-conformity with order
Counterfeit products
Non-delivery
Defective product
Deliveries arriving late
Fake web traders
Charged an additional/unexpected fee
2.0 Percentage People Who Purchasing Online
80% of people prefer purchase online
Time saving
Less taxes
Spend less on gas
Less Prices
No crowd
Easy to compare price
More Variety
20% prefer to purchase at physical store
6.0 Disadvantage of Online Purchasing
Accuracy of the item
Lack of the security
Diminished instant satisfaction
Unexpected shipping cost
Personally check the item