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Promotional Mix - Coggle Diagram
Promotional Mix
Advertising
TV Advertisement for cat food
Social Media Advertising on Instagram for a clothing brand
Personal selling
Buying a car and meeting face-to-face with car salesman
Choosing a mobile data plan and consulting with worker
Relationship marketing
Qantas Frequent Flyers Loyalty Member Program
David Jones Membership Program
Opinion leaders
Rodger Federer being a global ambassador for brand UNIQLO
Michael Jordan endorsing Nike
Publicity
Beyonce advertising her own brand IVY PARK on her social media
Newspapers giving 5 star rating to restaurant without them paying the newspapers
Public Relations
KFC on its 50th anniversary in Australia. Handing out "Special" free KFC 50 buckets to people
DHL giving out free merchandise at 7s rugby where they are the main sponsor
Sales promotion
"Fresh produce or 100% refund" deal at woolworths
50% last seasons clothes at clothing store
