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Factor that influence online purchasing decision - Coggle Diagram
Factor that influence online purchasing decision
Phenomena in online purchasing
People take really important
Purchase in any time any location
Important distribution & communication channel
Percentage in purchasing online
80% online
73% time saving
67% more variety
59% Easy compare
20% physical store
Influence purchasing online
product
Secure and Privacy
Customer reviews
Payment options
Time
Delivery method
Return policy
Convenience
Comparison
Physical Store
Able to touch
Limited
Big budget
Easier communicate
x changes
Online
Able to see
Unlimited
Small budget
Difficult communicate
Constantly changes
physical store
Advantages
F2F
Touch & feel product
Less Confusion
Easy return
Disadvantages
different payment method
different price in other store
Online store
Advantages
Better price
Convenience
Variety
Fewer traps
Discreet Shopping
Disadvantages
Personally check
Diminished instant satisfaction
accuracy of item
Lack security
unexpected shipping cost
Issue online shopping
Non delivery
Fake Web Traders
Defective Product
Non-conformity with order
Counterfeit products
charged an unexpected fees
deliveries arriving late