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Max Protein chips company, Logo_2, Screenshot 2020-05-11 at 19.26.44,…
Max Protein chips company
1) Logo name interpretation- maX Protein
production company- RiteBite
Capital letter X gives the design a patterned approach.
2) Credibility and trust
Company website- has various research articles about nutrition
the company portrays its importance of nutritions inside the chip product- packaging shows diagram of chips.
3) Advertisements
always epic images of activity
people doing exercise- movement
people in gym- depict health/
good health
4) Company mission:
depicts healthiness
depicts physical exercise
active
call for action
5) New/ innovative
Chip design
packaging color
6) audience/ target market analysis
people who want to be active
gym target market
colors active
7) Competition
lays
simba
Big Korn bites
8)SWOT
1-Strengths-chip aesthetic and shape of chip inside the packet.
2-Weaknesses;chips packets are too plain and simple-this only gives a modernized aesthetic to the chips.
Opportunity-can change chip packet easily.
Treats- chips give off a incomplete design.
9)Advertisements/ social media
10)Associations
the chips can be associated with lays with its simple design an placements of objects within the design.
