The Step-by-Step Guide
How to Start a Podcast
Alireza Vasefnia, MSPO CPO

More people are listening to podcasts than ever before. According to Edison Research, the number of Americans listening to a podcast each week has grown 120% over the past four years, and 90 million Americans listen to a podcast every month. As the audience for podcasts continues to grow, there has never been a better time to start a podcast for your business, brand, or a personal hobby. If you follow this guide, it will prime you to launch your own podcast and take advantage of this exciting new medium. Link Title

Step 1: Develop a podcast concept

Applied Prosthetics and Orthotics Biomechanics

Clinical Biomechanics of the Foot & Ankle

Clinical Biomechanics of the Knee

Clinical Biomechanics of the Hip

Clinical Biomechanics of the Pelvic Girgle

Clinical Biomechanics of the Lower exteremity

Clinical Biomechanics of the Sacroiliac Joint

Clinical Biomechanics of the Spine

Clinical Biomechanics of the Posture

Identify your podcast goals

Pick a podcast theme or topic

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• To generate leads for P&O: eLearning turned into a new trend after Coronvirus Pandemic Outbreak. This tool could be used to fill the gap in education realm too

• Provide: Master Class, Seminar/webinars

• Starting point for a digital school and Clinic

• To Improve P&O Practice

"Why am I starting a podcast?"

I believe, there is huge gap in between theoretical knowledge, clinical practice, and the translation of the therory-to-practice in the art and science of Prosthetics and Orthotics. This Podcast is trying to fill this gap as much as possible.
We are not getting enough from conventional resources, and feel need to know more to practice more effectively

"What is my podcast about?"

Clinical Biomechanics in Prosthetics and Orthotics

Case Review

Name your podcast

Clinical Biomechanics in Prosthetics and Orthotics

Clinical Biomechanics in Prosthetics and Orthotics

try to pick something catchy, memorable, and that will rank for your podcast's relevant keywords.

Pay close attention to the title, author, and description tags at the and level of your podcast.

Make your title specific.

Use keywords, without stuffing

Syntax - Tasty Web Development Treats.

Don't create podcast artwork, yet

Step 2: Choose your podcast format

The important thing is to choose a format that fits what your podcast is about and is something you're comfortable with:

• If you love improv and banter, you’ll need to have a cohost. • If you like having everything planned out and scripted, you might lean toward an audio drama.

• Interview podcasts: These podcasts feature a single host who interviews individuals within a particular industry. Examples: The Joe Rogan Experience, Fresh Air, and Trained by Nike.

• Scripted non-fiction: Typically, serial podcasts that have a single theme for a full season. Examples: Serial, Slow Burn, and Hardcore History.

• News recap: A format that summarizes the news within a specific industry. Examples: The Daily, Kickass News, or Planet Money.

• Educational podcasts: Scripted non-fiction shows that focus on teaching their audience. Examples: Stuff You Should Know, Hidden Brain, and TED Radio Hour.

• Scripted fiction: These podcasts are similar to radio dramas and are often scripted and highly produced. Examples: The Magnus Archives, Limetown, and CARAVAN.

Optimal podcast length

Your podcast should be as long as it needs to be, without being any longer.

Podcast publishing schedule

• Develop a connection with your listeners. If you publish every day, eventually, your listeners will start to schedule your podcast into their day. A weekly schedule allows you to build this more profound connection with your listeners.
• Create a habit for yourself. Releasing consistent episodes can keep you podcasting even when you lose your excitement for it. You want to build up the habit so you can continue to grow your show and avoid podfade.

30 min/week

Should not take too much time of me

Step 3: Podcast recording equipment and software

You can start recording a podcast with just your iPhone and a pair of headphones. Remember, your content is the most crucial part.
Nobody listens to a podcast because it has superior sound quality. But people will put up with less-than-optimal sound quality if the content of your show is excellent.

Podcast equipment

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1-person setup Package cost ($65-$105)

• Audio-Technica ATR2100x - $99

• Samson Q2U (great alternative) - $60

• Foam Ball - $3

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2-person setup Package cost ($300-$370)

• Audio-Technica ATR2100x - $99 (x2)

• Samson Q2U (great alternative) - $60 (x2)

• Focusrite Scarlett 2i2 - $160

• Foam Ball - $3 (x2)

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3/4-person setup Package cost ($550-$650)

• Audio-Technica ATR2100x - $99 (x3 or 4)

• Samson Q2U (great alternative) - $60 (x3 or 4)

• Zoom H6 - $329

• Pop filter - $3 (x3 or 4)

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Recommended accessories Package cost (Around $200)

• Rode PSA1 Boom Arm - $120

• On-Stage MY420 Shock Mount - $25

• Audio-Technica M20x Headphones - $50

• Newer Pop-Filter - $9

Podcast software

Best podcast recording and editing software

Audacity Free - Mac, Windows, & Linux

GarageBand Free - Mac & iOS

Hindenburg $95 - Mac and Windows

Additional options for podcast editing software:

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Alitu: The Quick & Easy way to Make your Podcast. $28/month.

Adobe Audition: Digital audio workstation software. $20/month.

Descript: Edit your audio by editing your transcript. Free - $15/month

Long-distance recordings

SquadCast $20/month

Zoom Free

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Skype Not Recommended

• Poor audio quality - Skype is better than using a call recorder on a phone, but its sound quality isn't as good as Zoom or SquadCast.

• Inconsistent - If your internet connection isn't fast enough, you can run into serious sound issues.

• No elegant recording setup - For years, most podcasters had to use something like Pamela recording software to save their call audio. Skype does allow you to save your call audio, but it is still a mixed down MP4 (video file).

Step 4: Recording your first episode

Write a podcast outline

Pick a place to record

Set up your recording equipment and software

• USB Microphone Setup: Plug your microphone directly into a USB port on your computer. Once plugged in, go into the settings of your audio editing software (Audacity, GarageBand, etc.) and make sure your microphone highlights it as your audio input. Once you've selected your microphone as your audio input, you are ready to record.
• XLR Microphone Setup: If you don't have a USB microphone, chances are your microphone has an XLR connection. For an XLR microphone, you can use a USB interface (like the Scarlett Solo) to record directly from your microphone into your computer. Another option is to hook up your XLR microphone to an external audio recording device (like the Zoom H4n) that will save your audio to an SD card.

Microphone technique for podcasters

Position it 2-4 inches from your mouth

Speak off-axis if you want to increase lower frequencies

Move away from the mic when not speaking

Test multiple angles and siatances and see which sounds best

Grab a drink and start recording

Step 5: Editing & uploading your first episode

The editing process is where you segment your podcast, remove audible distractions, and insert pre-recorded ads, voiceovers, intros, and outros.

Create a podcast intro

Choose your podcast theme song

• Cyber - A cybersecurity podcast from Motherboard. It's an excellent intro that edits together famous hacking scenes from movies over custom music. It's an engaging show intro that probably took a while to create.
• Accidental Tech Podcasts - This podcast includes no intro, the conversation starts at 0:00. It works well, and some listeners appreciate it when a show skips the formalities and gets to the good stuff.

Psychadelic ambient

5 tips for editing a podcast episode

Separate tracks for each speaker or music

Edit for content, then distractions

Create a punch-list

a list of audio distractions to check during your second pass. This list will also serve as a list of things you can improve in the next recording

Fade between tracks to remove unwanted noise

Don't become an editor

Save and export your podcast episode

What's the best file type and bitrate for a podcast?

Filetype: MP3

Bitrate:

• 96 kbps mono for spoken word
• 192 kbps stereo for music

Do you need ID3 tags?

here are benefits to tagging your audio files with ID3 tags. These tags make sure your media player has the correct information about the episode. Currently, most podcast apps get this information from the RSS Feed, but it might be lost if somebody shares the audio file itself.

Upload episode

to Buzzsprout

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Step 6: Podcast artwork, categories, and show notes

Your podcast is almost ready to submit to Apple Podcasts and Spotify! You're about to share the content you've worked hard to produce, and it's almost in the ears of listeners.

Create artwork for your podcast

While excellent episode content should always be the focus of your show, your podcast cover art is the first thing new listeners will see in Apple Podcasts or on social media.

Communicates the subject

Design it in different sizes

Don't use too many words

Consider something which is going to be your brand

Technical Specifications

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• Square Image

• 3000 x 3000 pixels

• Resolution of 72 dpi

• PNG or JPEG file types

• Colorspace RGB

Create It Yourself: Canva

Write a description for your podcast

Pick a category for your podcast

Getting listed in Apple Podcasts, Google Podcasts, and Spotify

Submit Your Podcast to Apple Podcasts

Log in to Buzzsprout and go to the Directories tab

Click Get Listed under Apple Podcasts. This will send you to Apple Podcasts Connect with your podcast information pre-populated.

Communicate

Subscribers

Website

Web Log

Youtube Channel

Login to Apple Podcasts Connect

Click Validate to make sure everything looks good. If you’re missing any fields, go back and complete those in Buzzsprout

Click Submit to submit your podcast to Apple Podcasts. The submission process can take up to 2-weeks and you should get an email when you’re approved

Submit your podcast to Spotify

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Login to Buzzsprout

Go to Directories

Click Get Listed under Spotify

Click Submit Podcast to Spotify

Submit your podcast to Google Podcasts

Step 8: Launch your podcast

Launch option #1: The Grand Opening

Launch option #2: The Soft Open

Typically, a new restaurant will open a day or two before their advertised opening.

When a production house releases a film, they usually have big promotions plans lined up. They'll pick a day to launch their movie, have critics and influencers preview it, and run a ton of ads to hype it up. You can do something similar for your podcast if you have access to influencers, an existing audience, or money to promote your show. You can follow the same script. You'll pick a date a few weeks away, start reaching out to people you think might be interested in the show, try to get your podcast reviewed, and run a lot of ads to your podcast when it launches.

Imposter syndrome

Imposter syndrome is the feeling that you're in over your head, everybody knows it, and it's just a matter of time before they expose you as a fraud

Marketing your podcast

it's essential to leverage existing communities

need to add value to the communities you engage

add value to each community you engage

Share your podcast with friends and family.

Post episodes on social media

Contact relevant Facebook Group admins

Post on Reddit/Quora as an answer

Contact relevant blogs

Overcast Ads

I need Goverment Support

Ministry of health

Minister of Employment, Workforce, and Labour

Minister of Employment, Workforce Development and Disability Inclusion

Minister of Families, Children and Social Development

Minister of Infrastructure and Communities

Minister of Innovation, Science and Economic Development

Minister of International Development

Scientific Activities

Literature Review

Case Study

Introducing New Technology & Topics of the field

Publications

Books

Articles

Infographics

Concept Maps

Webinars/Seminars Review